Imagine Bollywood bombshell Mallika Sherawat with that trademark stamp of encircled TM.That has actually become a reality as far as Mallika’s name is concerned. Yes, the hot babe is in the process of acquiring the unique distinction of being the first Bollywood actress to get her name trademarked.
In layman’s language it means that her name cannot henceforth be used for commercial or publicity purposes. For example, if someone runs a beauty salon named Mallika Sherawat Beauty Parlour, or a shop named Mallika Sherawat Undergarments, the person might soon receive a legal notice from the actress’s lawyer for infringement of copyright.
In the words of her lawyer, Mallika today is a brand with a huge commercial value and people often use her name for attracting publicity or commercial gain. Trademarking Mallika’s name would prevent such instances in the future.
So if a producer wants to make a film that is titled something like “Main Mallika Sherawat Banna Chahti Hoon”, he will first have to take permission from the actress and might even have to shell out substantial money to use the copyright.
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