Emma's clothing line is now available for pre-order at People Tree for both guys and girls. Customers in the US will be able to pre-order on Monday. It's available now to the UK, Ireland, and most of the European Union including Germany, France and Spain. Rumor is that Emma was interviewed by the Daily Mail's weekend magazine "You" and that interview will be available on Sunday.
Emma's friend, Sophie Sumner, is the model for the collection. When you click on an item, a photo of her comes up with all information about the items including which group made it. If you click on the group that made it, you'll get a story behind about who is making the item. It's well worth the read and it underscores why supporting this line is very important. Emma is giving her share of the profits to charity- she's giving it back to those who make the clothes.
The clothes are indeed directed at the younger generation. It's the kind of stuff you would see at the more popular clothing stores. But that was the point of the line and I know the staff at the Coffee Break will be making some purchases very soon! Everybody has their favorite item! Oh and some of the clothing features some of Emma's own artwork so it has that special touch.
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